The campaign featured “Dark Brandon,” a satirical alter-ego of Biden, in a digital ad on Fox News’ website. This move was particularly noteworthy because it occurred on the day of the first 2024 Republican debate.
Dark Brandon Ad Campaign
The ad campaign aimed to send a pro-choice message, advocating for Biden’s mission to defend abortion rights. This comes a year after the Supreme Court overturned Roe v. Wade. Rob Flaherty, the deputy campaign manager for Biden’s 2024 campaign, stated that Fox News’ website was an ideal platform for the ad, especially since the network was hosting the Republican debate. He mentioned that the campaign wanted to reach a broad audience and not write off any voters, aligning with Biden’s ethos of inclusivity.
The “Dark Brandon” campaign didn’t solely focus on abortion rights. Three other versions of the ad were displayed on billboards in Milwaukee, where the debate was taking place. These ads touched on various issues that are overwhelmingly supported by Americans but opposed by the Republican Party. One ad focused on lowering prescription drug costs, another challenged potential Social Security cuts, and the last one criticized tax cuts for yacht owners.
Dark Brandon Character
The character of “Dark Brandon” was first embraced by White House officials around the previous year. It gained traction among Biden-supporting social media users, especially when Biden’s administration successfully steered major pieces of legislation through Congress. The character serves as a representation of Biden’s effectiveness and determination to remove obstacles and accomplish goals for the American people.
Dark Brandon Merchandise
Interestingly, “Dark Brandon” has also made its way into Biden 2024 merchandise. Products featuring the character account for 44% of the campaign store’s orders and 54% of its revenue. Flaherty noted that “Dark Brandon” resonates well with grassroots supporters and serves as a “fun” and “joyous” representation of the president’s mission.
The article concludes with Flaherty remaining tight-lipped about whether “Dark Brandon” will make any more surprise appearances before the 2024 election, stating, “Only Dark Brandon knows where he’ll appear.”
Overall, the “Dark Brandon” campaign serves as an innovative and bold strategy by Biden’s reelection team, aiming to engage a wide range of voters while highlighting key issues.
